Small Business Series – How To Create Bait So Customers Flock To You Like Fishermen
I hope your day is going amazingly. Today, I want to talk about a very important topic for your business: Bait.
Bait is essential for attracting inbound customers to your ecosystem. It’s all about creating value for your customers and building a bond with them. This bond is created through trust, and the ultimate goal is for your customers to know, like, and trust you.
So, how do you craft the perfect bait? The key is to identify the pains, problems, and needs of your target audience. The best way to do this is to simply have a conversation with them. Ask them about their dream desires and what they would be willing to pay for to solve their recurring pains or needs.
Once you have a good understanding of your customer’s needs, it’s time to create a lead magnet. A lead magnet is a free piece of value that you offer to your customers in exchange for their contact information. It could be a PDF guide, video training, or even a free consultation. The key is to make sure it directly addresses the pain or problem that your target audience is facing.
By providing value upfront for free, you are building a bond with your customers and establishing trust. This will open up a conversation and lead to more sales in the long run. So, if you want to attract more inbound customers to your business, make sure to craft the perfect bait and lead magnet.
I hope this helps, and happy selling!