Today, I want to talk about an important topic: niche selection. When it comes to breaking into the virtual tour space or building an agency, it’s important to do some market research and identify the niche you want to focus on.
It may be tempting to think that you can target any niche, but this can actually spread you too thin and lead to less success. Instead, it’s best to choose a few specific niches and do some research to understand them better. This might mean spending some time in research mode or investigation mode, learning about the needs and preferences of your target market.
There are a few key things to consider when selecting a niche.
First, do you have access to the right people within that niche? For example, if you’re targeting small business owners, do you know anyone who owns a small business that you can interview and ask for their thoughts and insights?
It’s also important to think about whether or not there is a demand for virtual tours within your chosen niche. Do the businesses or individuals in that niche see the value in virtual tours, and are they willing to pay for them?
Finally, consider your own skills and expertise. Do you have the knowledge and experience to effectively serve the needs of your chosen niche?
Overall, niche selection is a crucial part of building a successful virtual tour business. By taking the time to research and understand your target market, you’ll be able to create a product or service that meets their needs and stands out in the industry.