Your Secret Deep Need That Helps Your Sales – Community

Your Secret Deep Need That Helps Your Sales – Community

In this video, Zach Calhoon shares a secret sauce for improving your sales skills and overall business success.

He believes that having decent social skills and being able to have a conversation with someone that leads to a transaction is crucial. To improve in this area, Calhoon suggests joining a community and consistently showing up to contribute and make it a part of your life. He uses the example of a small group at his church where they discuss the Bible and tries to understand it better, learning from each other and improving their relationships with Jesus. Calhoon also suggests practicing empathy, being sympathetic, and listening to others’ stories to improve your social skills.

He advises that when you engage in deep and authentic conversation, it unlocks parts of your brain and helps you to be more empathetic and understanding, which can improve your sales skills and business success.