Hey guys, Zach here, and in this video, we’re diving deep into the world of cold calling and why I believe it’s the most valuable skill you can learn, especially in the virtual tours business.

The Power of the Phone:

I’m a firm believer that the phone is the most powerful tool in any business. Developing the skill of cold calling is crucial for building rapport and creating connections. I get it; many are intimidated by cold calling, and trust me, I used to be terrified. Sweaty palms, staring at the phone—I’ve been there. But here’s the thing: when you pick up the phone, you get instant feedback, breaking through the self-constructed barriers we create in our minds.

Building the Cold Calling Muscle:

In a world dominated by text messaging and social media, the art of cold calling is often overlooked. However, I promise you can build up the muscle of cold calling in your brain. It not only becomes easy but enjoyable and even life-changing.

The Journey of Improvement:

Starting off, you might not be great at cold calling, and that’s okay. Everyone begins somewhere. With practice, you improve bit by bit until it becomes second nature. Cold calling becomes a crucial first step in your business strategy, providing instant feedback on whether to follow up or move on.

Key Tactics and Steps:

If you’re considering incorporating cold calling into your virtual tour business, here are some key tactics and steps to understand:

1. Know the Business Structure: Understand the structure of the office you’re calling. Whether it’s a realtor or an apartment complex, knowing the hierarchy is essential. Ensure you’re talking to the right person who can make decisions.
2. Ask the Right Questions: When calling an apartment complex, for example, start with a simple script. Ask if the property manager is available. If not, find out who you’re talking to and gather the necessary information.
3. Book an Appointment: Your first call might not close a deal, and that’s okay. The goal is to secure an appointment to discuss your services further. Simply express your interest, ask for a suitable time, and get it on the calendar.

Conclusion:

Incorporating cold calling into your virtual tour strategy might seem challenging at first, but with dedication and practice, it becomes a game-changer. Cold calling provides real-time insights and opportunities that other marketing approaches might miss.

Join me on this journey as I share more nuances and tips to help you master the art of cold calling for virtual tour success. Remember, cold calling is not just important—it’s an integral part of unlocking the true potential of your business.